Build Your SEO + AEO Claude Code OS

Harshit TyagiFounder, Agentiwise · Best-Selling LinkedIn Learning Instructor

Varun TyagiDirector of Data, Sunday Natural · Co-founder, Raygency

View SyllabusMay 24-31 · 7 PM IST

Stop subscribing to AEO tools. Build the agentic SEO + AEO system you actually own and run.

Overview

Early-bird pricing: $99 through May 18 — after that, $149.

Most teams pay $1K–$5K/month for tools like Profound, AthenaHQ, or Otterly to track how their brand appears in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The catch: these tools only show you what's broken. You still have to fix everything manually.

The SEO + AEO Claude Code OS turns that manual process into an agentic workflow you can install, run, and own — 11 Claude Code skills + 3 orchestrators that:

Audit your brand's visibility across every AI surface
Find content gaps and write the briefs
Generate brand-voiced content at scale
Validate schema and plan internal links
Monitor Reddit for brand mentions worth jumping on

This is a 2-day build sprint, not a webinar:

Day 1 — install the OS and run the Measure layer end-to-end
Day 2 — wire the Plan and Ship layers, then watch the full orchestrator run live on a new domain

You leave with a working SEO + AEO system for your own brand, client audits, or agency workflows. After the live sessions, Harshit, Varun, and the team support you for a full week inside the cohort WhatsApp group — so you ship your first real audit by May 30.

Agenda

Day 1 · Claude Code foundations + the AEO mental model

Claude Code / Cowork basics — what it is, how to install, how to drive it
Understanding Skills and how they compose into multi-step orchestrators
Foundations of AEO: how it differs from classical SEO and why it matters now
The 5-LLM visibility model (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews)
Walkthrough of all 11 skills + 3 orchestrators in the Skill Atlas

Day 2 · Building the complete AEO OS end-to-end

Install the OS, configure .env, set up the demo client
Run the full orchestrator in ~25 minutes — branded HTML report + AEO dashboard
Wire the Measure → Plan → Ship layers so they hand off cleanly
Live orchestrator run on a volunteer's domain — proof it works on a site we didn't prep for
What to change when you point this at your own brand or first paying client

Async Build Week (May 26 → Jun 1)

Cohort WhatsApp open all week — Harshit, Varun, and team respond within 24h
Group office-hours call Wednesday May 27, 1 hour, recorded
Ship your first real client audit by Saturday May 30 — backed by us the whole way

Who this is for

For the people who ship, not the ones who pontificate.

SEO operators and content leads who do this work for a living and want a real system they own — not another SaaS subscription that bills monthly and doesn't fix anything.

Indie SEO and AEO consultants running 1–4 person shops who want to add an agentic AEO service line without buying another $1,000/month tool just to monitor it.

In-house SEO and content leads at SaaS or e-commerce who need to demo a working agentic system to leadership — and then run it weekly without a ten-person team.

AI-curious marketers and operators who've experimented with Claude or Cursor and want a real, end-to-end system to ship on real client data, not toy projects.

What's included

The Full Claude Code OS

All 11 SEO + AEO skills + 3 orchestrators installed on your laptop during the live sessions. Run them on any client, modify the code, ship the deliverables. You own it.

Live Client Audit Output

Branded HTML report + AEO dashboard generated on the demo client during the workshop. Use as a template for your own client deliverables.

One Week of Team-Supported Async Build (May 26 → Jun 1)

Cohort Slack with Harshit, Varun, and team responding within 24 hours to any blocker. Group office-hours call Wednesday May 27, recorded.

Recordings of Both Live Sessions

Day 1 recording delivered Sun evening, Day 2 recording delivered Mon evening. Rewatch any segment, share with teammates, reference forever.

AEO Visibility Audit Mini-Skill (Open Source)

A standalone Claude Code skill that runs a brand-presence check on any domain in under 10 minutes. Use it on prospect calls. Yours forever.

Private Repo Access (May 24 → Jun 1)

Full source for every skill, every orchestrator, every reference. Clone, fork, modify.

Prerequisites & tools

Prerequisites

A laptop (Mac, Windows, or Linux)
Comfort running setup commands once with a video walkthrough (about 10 min in a terminal across the whole workshop)
Some SEO or content marketing context — not for absolute beginners with zero marketing background

Tools required

Claude Code (Cursor or VS Code extension)
Anthropic API key (or OpenAI)
Free Apify account
GSC export (optional, for SEO-07 on your own client)

Logistics

Format

Live build sprint — 2 days of teaching + 1 week of async build support

Duration

2 × 3-hour live sessions (Sun May 24 + Mon May 25, 7:00–10:00 PM IST) + 7 days async (May 26 → Jun 1)

Pre-work

Yes — 30-minute setup (Claude Code install, API keys, Apify free account); video sent May 13

Recording

Yes — recordings of both days delivered within 24 hours, yours forever

Tools

Claude Code (Cursor or VS Code extension), Anthropic or OpenAI API key, free Apify account, GSC export (optional, for SEO-07 on your own client)

Instructor

Harshit Tyagi

Founder, Agentiwise · Best-Selling LinkedIn Learning Instructor

He helps teams at ICICI Bank, Deloitte, and others adopt AI in ways that compound, building durable systems instead of chasing prompt tricks.

As founder of Agentiwise, he designs agent systems, automation platforms, and production-grade AI apps that move teams from prototype to real business impact, currently advising brands like ICICI Bank and Deloitte. He's also founder of glued.me, a marketing SaaS that automates the full performance marketing stack end-to-end, agent-driven. Beyond building, he teaches AI globally through LinkedIn Learning, O'Reilly, and YouTube, turning dense concepts into plain, example-driven walkthroughs.

Email LinkedIn Website

Varun Tyagi

Director of Data, Sunday Natural · Co-founder, Raygency

Director of Data at Sunday Natural, co-founder of Raygency. 18+ years in AI/ML, shipping enterprise LLM systems since 2022.

Varun Tyagi is Director of Data at Sunday Natural in Berlin and Co-founder of Raygency, an AI consulting and product studio building tools for marketers and growth teams, including the SEO and AEO Analyzer Pro, Volticlens, Kreashot, Georaydar, and ContentForge. With 18+ years in AI and ML and 100+ production n8n workflows shipped, he has been building with enterprise LLMs since early 2022. He has led GEO strategy work for a German D2C fitness food brand, benchmarking and improving brand visibility across LLMs and AI search surfaces. He also teaches enterprise AI in the AI Catalyst cohort and writes regularly on AI strategy.

FAQ

What tools do I need?

A laptop (Mac, Windows, or Linux), Claude Code (Cursor or VS Code extension), an Anthropic API key (or OpenAI), and a free Apify account. We send a 30-minute setup video on May 13 walking you through every install step. Total cost outside the workshop: about $3–8 in API spend per full client audit.

How technical do I need to be?

Beginner-to-intermediate. If you have SEO or content context and you're comfortable running setup commands once with a video walking you through it, you're ready. You'll spend maybe 10 minutes total in a terminal across both days — from there it's prompt-driven. Not for absolute beginners with zero marketing context.

Is this live or recorded?

Both. Two live sessions on Zoom: Sunday May 24 and Monday May 25, both 7:00–10:00 PM IST (9:30 AM ET / 2:30 PM UK). Recordings delivered within 24 hours of each. The cohort Slack stays open through June 1 with Harshit, Varun, and team responding within 24h. Group office-hours call: Wednesday May 27, 1 hour, recorded.

What will I leave with?

The full SEO + AEO Claude Code OS installed on your laptop. A branded client report and AEO dashboard generated during the live sessions on the demo client. Recordings of both days. A free open-source AEO Visibility Audit mini-skill. Private repo access through June 1. And a week of team-backed Slack for blockers, custom client setups, anything in your way.

Can I use this with my clients?

Yes — run real client audits on the system as-is. You'll have working deliverables (report, dashboard, articles, schema) you can ship by Tuesday after Day 2. Cohort 1 doesn't include the white-label Agency Starter Pack with templated agency styling, branded pricing playbook, and 1-on-1 packaging time — that's cohort 2 territory in late June. But the system itself is fully usable for client work today.

What's the pre-work?

About 30 minutes total, sent May 13. Install Claude Code (Cursor or VS Code extension), grab an Anthropic or OpenAI API key, create a free Apify account, drop the keys into a .env file. We send a setup video walking through every step. Optional but useful: pick a real domain you care about for the live audit segment on Day 2.

What if I can't make one of the live sessions?

Recording of each day is delivered within 24 hours. Cohort Slack opens Sunday May 24 and stays open through June 1 — Harshit, Varun, and team respond to questions within 24 hours regardless of whether you watched live. Group office-hours call Wednesday May 27 is recorded. You can build at your own pace through the full week with the team backing you up.

What is the refund criteria?

Refund requests are eligible only if submitted at least 24 hours before the workshop start time. For example, if the workshop begins on the 24th at 7:00 PM, refund requests must be submitted by the 23rd at 7:00 PM. No refunds will be issued after this deadline.

Refund policy: Refund requests are eligible only if submitted at least 24 hours before the start time of the first workshop of the cohort. For example, if the first workshop begins on the 24th at 7:00 PM, refund requests must be submitted by the 23rd at 7:00 PM. No refunds will be issued after this deadline.

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May 24-31 · 7 PM IST